This case really looks nice .. but .. Some of us keep our phones/cases in our pockets and choose to not leave our screen or lenses exposed to the elements (phones being long and tall these days). This means only the wood and the Keyway 'K' end of the case are left exposed. Another way of saying it: I put mine upside down in my shirt pocket wood side out. I'm happy to report that no one has yet asked me why the 'K' on my phone case is facing backwards (my name starts with K so it's a double whammy). Actually, to me, it looks fine that way, but the only time I see it is when I look in the mirror.
My suggestion .. Ask the potential phone case purchaser how they would like their Keyway 'K' oriented. - or make it swivelable - or . . .