|The Importance of Water|
|As you travel the world, experience new places, soak up the culture, and indulge in exciting food and drink, the things that likely never crosses your mind are if you have enough water to get through the day, if you have a safe place to go to the washroom, or if you can wash your hands.
We take these things for granted, especially when the travels are done and we're back at home where clean water, toilets, sinks, and showers are not given a second thought. Unfortunately, for hundreds of millions of people around the world, the things we take for granted are a daily battle.
|Who is at Risk?|
|Developing nations are among the hardest hit by lack of WASH. Regions with the lowest improved water and sanitation accessibility are: 12
|While no single solution exists for this global issue, the introduction of WASH (WAter, Sanitation, and Hygiene) has the potential to prevent 9.1% of the global disease burden and 6.4% of all deaths 1 ; though, introducing WASH is no small feat and global issues require global solutions. It's through massive fund-raising efforts by organizations like WaterAid that we can hope to eventually make this crisis a thing of the past.|
|Who is WaterAid?|
|WaterAid's story begins in 1981, when "The Thirsty Third World Conference" brought together members of the UK water industry. They decided that it was time to unite forces and help reach the millions of people that are living without clean water, decent toilets, and good hygiene. WaterAid was officially established shortly after and began their first projects in Zambia and Sri Lanka.
The Canadian branch was founded in 1987 by Micheal Lubbock under the name WaterCan (later changed to WaterAid Canada). Over the next 30 years, WaterAid expanded to include teams in 35 countries.
|Globally, WaterAid has teams in 35 countries, battling tirelessly against the water crisis. WaterAid Canada directly manages projects in:
|The Keyway team has decided to make our mark. We believe strongly in this cause and we are confident in the vision that drives WaterAid to change the world.|
|Keyway has decided to pledge|
|5% of Profits|
|to help WaterAid with their mission.|
|If you would like to learn more about WaterAid, the water crisis, or to make an independant donation, please visit:|